Thirties Prints in a Charming Setting

Judie Rothermel’s new collection, Basket of Scraps by Marcus Brothers. is featured in an upcoming book by It’s Sew Emma.









This Block of the Month style quilt book is due to arrive next month – perfect timing to wash away those Winter blues.

The setting stars which frame the blocks are simply stunning. The quilt can be made in two sizes – queen and king – so you can finally make a quilt to fit your bed. And, since it is a block of the month, it can be pieced a little at a time so they have removed the intimidation factor.

Here is just a sampling of this fabric line which is due to arrive later this month:




















Conversational prints combined with mini coordinates – and a check threw in (which would be an awesome binding) – who could ask for anything more???

Plant a Garden with Edyta Sitar

It’s Sew Emma and Edyta Sitar of Laundry Basket Quilts have combined forces in this new book – due to arrive this month.  Quilter’s Patch is a perfect choice for a series of classes.


The book is chock full of techniques that will improve your piecing skills and others that will have you thinking outside of the box!  I love quilts that are created from blocks – but the blocks are so well hidden that the quilt flows into an entire scene.  This quilt has taken that concept to a whole new level!

So why not plant your garden….one block at a time!

Meet the Newest Member of the Creative Grids® Family

CGRISE30Drum roll please…… It’s Sew Emma designed their first Creative Grids® ruler! This Starburst 30° Triangle ruler #CGRISE30 can be used for all of the traditional fan and Dresden Plate blocks.  (Cut and sew together twelve units to create a kaleidoscope; six to create a half Dresden; or three to create a fan.) BUT, check out the angled A and B lines on the ruler. These lines are used to add that “awe” factor to your favorite kaleidoscope style blocks! Place them on the seam of a strip set and magic happens. A whole new world of pinwheels is born. Watch tthe

This is the first time that a Creative Grids® ruler is featured with a release of a new Block of the Month pattern AND a new fabric line called First Blush from Windham.
ISE-913 ISE-913_1

FIRSTBLUSHFirst Blush is the perfect name for this charming pastel line that includes a variety of mini prints that are great choices for your mini quilts as well.  Be sure to order extra bolts of the Daisy Dot (#41955-6) background fabrics in aqua; pink, and white on white- these are sure to become a line of basics soon!  And these checks (#41957-3) set on point are perfect binding fabrics!  These fabrics are the perfect foundations and finishing touch to a gorgeous quilt!  The fabric is not shipping until November, but you can order a shop kit now that includes the fabric, binding, patterns and ruler.  Wouldn’t it be great to have your sample done and ready BEFORE the fabric arrives? (Shop Kit Item #42324-X) AND a new fabric line called First Blush from Windham.
41957-3 41955-6
#41955-6                                 #41957-3

Aurifil has released two thread lines to match these Spring colors.  Choose 10 small (#KJ50FB10) spools or 12 large spools (#KJ50FB12).
KJ50FB12 KJ50FB12_1

You don’t have to wait, however, to create with this ruler.  It’s Sew Emma has created three Cut Loose Press™ patterns which are simple patterns that are great choices for samples and classes.  Whether you create a large Dresden Plate; a fan quilt; or a spinning variation, we’ve got you covered!
#CLPISE008                                                        #CLPISE009

Promenade is an extensive pattern that includes instructions in three sizes.
#ISE-163                                                                              #CLPISE010

For everyone that wanted a smaller version of our popular 30° ruler (#CGRSG1) – this one with extra bells and whistles perfect for smaller blocks – is the one you’ve been waiting for!

It is SEW Emma!

It’s Sew Emma self-published books have become so popular that seven of them are currently topping the charts!

Lori Holt’s Farm Girl Vintage is #1.  It includes a multitude of original blocks so you can make a sampler quilt or individual projects that feature them.ISE906 Item #ISE906  Retail $29.95

Great Granny Squared and Quilty Fun are other favorites by Lori Holt.  And all three of these books are in the top 50!  Now that is a feat worth celebrating!ISE903 Item #ISE903  Retail $13.95ISE902 Item #ISE902  Retail $27.95

Fat Quarter Style and Fat Quarter Baby feature the first and ultimate pre-cut.  These should be displayed by every fat quarter rack in every quilt shop!ISE904 Item #ISE904  Retail $19.95ISE-909 Item #ISE-909  Retail $19.95

And this newest addition by Betsy Chutchian is quickly climbing the charts!ISE-911 Item #ISE-911  Retail $19.95

They are releasing two new books this Spring.  This book by Sherri Falls includes twelve different Christmas projects as well as a block of the month and is due to arrive in April/May when the holiday fabrics are due to arrive!
ISE-912 Item #ISE-912  Retail $19.95

Elea Lutz is releasing her first book with Its Sew Emma to go with her new fabric line – Strawberry Biscuit.  This book includes six projects as well as a sampler quilt – the perfect choice for girls of all ages – especially for those who never want to grow up!ISE-910 Item #ISE-910  Retail $19.95

Why not replenish your stock on your favorite and pre-order the Spring releases now!

Great Granny would be Proud!

Great Granny Squared is the second collaboration between Lori Holt and Its Sew Emma – and brings back memories of the Granny Square afghans that were our grandmother’s answer to scrap yarn!

Item #ISE903  Retail $13.95

Personally, I have a wool afghan that my grandmother made for my parents when THEY got married in the mid forties.  It is one of my most treasured possessions and holds a place of honor in my guest room.  Now I can make a companion quilt to coordinate in the room!

The book includes four different patterns to choose from!








The hard part is going to be choosing which one!

A Partnership made in Heaven

For the first time, Its Sew Emma is proud to present their first book with Me and My Sister Designs. Precut Primer contains twelve quick and easy quilts made from a variety of pre-cuts:  layer cakes; jelly rolls; fat quarters; fat eighths; charm squares; and mini charm packs.


Item #ISE907  Retail $14.95

Each quilt reflects the bubbly, bright personality of this sister team.  A picture is definitely worth a thousand words….and lots of pictures….priceless….

Mini quilts are all the rage – these are the perfect compliments to any room.



These quilts have to make you smile!  They are just plain happy!ISE907_2


The reds and blues in this colorway – and the prominent white background is reminiscent of 30’s quilts.



Either of these quilts would be right at home in any teen’s room.ISE907_5




These darker colors are stunning when combined.  Reds, blacks, moss greens, greys and golds may become your new color palette of choice!



This book should be displayed with every pre-cut display.  Why not have your customers grab your favorite pre-cuts and get started today?

Sunrise Studio – Pre-Engineered Fabric that Shines

Holly Holderman of Lake House Fabrics and Kimberly Jolly of It’s Sew Emma have teamed up to bring you Fabrics and Patterns that are any shop owners DREAM! They’ve taken all the thinking away… all the WORK away… and have created something new that you just HAVE TO SEE!

Everyone is familiar with panels – but this new fabric line, Sunrise Studio, takes that concept to a whole new level.  The design potential is limitless once you understand the basic idea.

Let’s look at some patterns to see how these darling, complicated looking quilts were engineered in just a few hours with this new line.  “Not your Grandmother’s Flower Garden” is created with just four fabrics:


Item #LHP1404  Retail $9.00

The center hexies are cut from a pre-printed fabric.  This photo shows the detail incorporated into this design.  The mini dots are all available separately because who doesn’t love dots???


Item #LH14027MLT

That scalloped border? Is sew simple when it is cut from this print.  Notice there are four rows of scallops – on for each side of the quilt and quarter circles so you can piece a perfect corner.  How easy is that???  The scallop adds the softness of a gentle curve – but you are still binding a straight edge!


Item #LH14023PERI

The inner check border is pre-printed as well.  Just cut it from this fabric:


Item #LH14025MLT

The middle periwinkle dot border adds interest and also acts as a “fudge factor”.  The size of the quilt can be adjusted at this point to fit the scallops.  Oh so simple….


Item #LH14029PERI

Four fabrics and less than four hours is all you need to finish this crib or lap quilt!

Flower Pot Garden is created by cutting the blocks from pre-printed panels as well.  It doesn’t get any easier than this – just six fabrics including the binding!


Item #LHP1407  Retail $9.00

The flower pots were cut from this fabric:


Item #LH14028MLT

The fencing blocks are cut from this print – which includes corners if needed – just like the scallop!


Item #LH14022LETT

The inner and outer border is created with the same check print above.  The scallop print is the same – but in a different color (LH14023LETT).

The multi-dot print is perfect additional borders and makes a great backing:


Item #LH14031MLT

This line includes lots of dots – and this one is the perfect binding…


Item #LH14029LIME

Hide and Seek is constructed like the quilts above.


Item #LHP1408  Retail $9.00

The nine-patches and an inner border are cut from:


Item #LH14021NVY

The alternate blocks are cut from a Pam Kitty print:


Item #LH14015ROW

The scallop is Item #LH14023CHRY.  Another fabric from the Pam Kitty line is used for the binding:


Item #LH14014RED

Four fabrics – including the binding – and you have a spectacular quilt – literally in an afternoon!  It doesn’t get any better than this!

Visit our website to see the entire collection:



Sunrise Studio will be arriving in January- just in time for your winter classes!

If you own a shop, you can watch a video of Kimberly and Holly explaining the program.  Login to with your Checker ID and password.  Then search for Holly Holderman.
















Its Sew Emma does it again….

Its Sew Emma has created a wonderful book with twelve quilts that span the gap between traditional and modern – which means everyone will love it!


Item #ISE904  Retail $19.95

Each quilt includes yardage instructions for four sizes – crib, lap, twin, and queen.

Plume would be great in fall or Christmas colors.  The light fabrics sparkle!


Marquee showcases crisp, clean lines.  It would be a great pattern for photo transfers as well…


I love blue and white quilts – and this is especially striking…


Mosaic is a great scrappy quilt that is great for beginners.  The blocks can be trimmed to size before sashing so they are all the same size.


And then there is applique…Don’t you love these flowers on a dark background???


These are just six of the quilts in the book – and I want to make them all! At just $1.65 a pattern, this is a bargain!!!



Lakehouse Patterns – Fun Projects for Any Fabrics

Holly Holderman of Lakehouse has her own sense of style and quality.  I can walk into any shop and pick out her fabrics instantly.  When you don’t have to look at the end of the bolt, you know you are dealing with a true artist.

LakeHouse has joined forces with It’s Sew Emma & Cut Loose Press to create eye candy for your shop. Learn how to choose LakeHouse projects & fabrics -or- bolts from your stock in our school house in room #360 at 4:40.

This Diamond Ring is a Cut Loose Press pattern that is a perfect Spring project.  It is deceptively simple – and looks great in other color ways as well.


Item #CLPHHD001

Duvet covers are a quilt shop’s best friend!  For those of you who are not familiar with the concept, a Duvet cover is a pillow case for a down comforter!  This Cut Loose Press pattern explains the technique.  A cover can be made in an afternoon – and talk about instant gratification!  It doesn’t have to be quilted so you can sleep under it that night!  Customers can afford to change them out for every season – or mood!


Item #CLPHHD002

Holly has also written a pattern for a pillow case – which is the perfect companion and class!  Coordinating pillow cases are also the perfect way to store quilts in your linen closet.


Item #LHP1207 Retail $6.00

Their patterns are great scrappy projects and a fun way to play with color.  Modern Butterfly is the perfect choice for a little girl – but in Red, white and blue fabrics would be a great addition to any picnic!


Item #LHP1205  Retail $9.00

Pennants is beautiful in rainbow colors – but picture it in your favorite school colors.  Personalize it by writing game scores on each penant – or have team members sign them!








Item #LHP1206  Retail $9.00

Lunch Boxes could also be the perfect graduation quilt.  Can you imagine this adorable quilt personalized with the school picture for each year on the front of each box?  The name of the school could be written on the handle.


Item #LHP1304  Retail $9.00 

Polka Dots & Pot Luck is simply squares set on point.  Playing with the placement of the darks and lights can create secondary star patterns.  It is plain and simple – a happy quilt that is a great way to use up scraps.  It looks just as inviting in country or reproduction fabrics – and would look very masculine.  30’s fabrics could be fussy cut for maximum effect!


Item # LHP1208 Retail $9.00

Pastel Butter Mints showcases positive and negative fabric placement.  This sample is in soft colors – but would look totally modern and masculine in turquoise and grays!


Item #HHD1307  Retail $9.00

All of these quilts are easy to kit and fun to make!  Come hear how easy it is to use color to create a totally different look!

Meet the Vendors – Part Three

Karen Kay & Joseph Buckley

Her scissors are simply amazing – and the new 6″ size with the cushioned handles are spectacular.  And, your customers want more than one – one for their sewing basket, one for their sewing room, one for their sewing machine….//

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Margaret Travis & Marie Darrow of Eazy Peazy Quilts

Her book – Eazy Peazy Gifts sold out early because it is lots of fast, simple gift items that can be made with a minimum of fabric and a maximum of charm.  And, each gift can also be used to demonstrate a variety of techniques – a home run for any shop owner!!!

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Carol McLeod of Auntie’s Two

Carol makes a living by creating techniques for adults – based on the childhood memories we all share!  Who doesn’t remember weaving pot holders on a little metal frame?  I was fascinated with the adult version – it will make your customers smile as well:  //

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Ericka Wright and Jessica Herning of Violette Fields

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Their children’s clothing is not just adorable – it is DOable!  I was blown away when I saw the high quality pamphlet in each pattern that showed step by step how to make their darling clothes.  Even a beginning seamstress will be successful.  Check this out:  //



Kathy McGee of Hemma Designs

Kathy specializes in storage containers and organizational projects that your customers will love.  She used oil cloth in some of her projects and said that it was very easy to work with because it doesn’t ravel or fray – an added bonus that never occurred to me!  You con’t have to finish the seams….//

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Kimberly Jolly, Sarah Price, and Jocelyn Ueng of It’s Sew Emma

These ladies have figured out how to make the most of the pre-cut market and have incorporated it into their patterns and books – and using their books and patterns, you can too:  //

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More vendors, more displays, more quilts, and more pictures next week – an event this big just can’t be covered in one post!



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