I just looked on our website, and these are the most popular colors of Aurifil threads. In this case ten pictures are worth a thousand words….
The names of these colors? White, dove, natural white, light beige, black, light sand, grey, aluminum, muslin, and chalk. Frankly it is hard to tell which is which! Unless they are doing top stitching on bags or binding a quilt on the machine, the majority of quilters are using white, grey, beige, and black most of the time! That means if you are a small shop – and can’t invest in a large thread rack, having a basket of these basic colors at the register will meet your customers needs until you can invest in a multitude of colors!
And, for those of you who DO have big thread racks, why not have a basket full of the top sellers at the register anyway. Some call this an impulse buy, I call it a visual reminder that they may need thread!