I just looked on our website, and these are the most popular colors of Aurifil threads. In this case ten pictures are worth a thousand words….
The names of these colors? White, dove, natural white, light beige, black, light sand, grey, aluminum, muslin, and chalk. Frankly it is hard to tell which is which! Unless they are doing top stitching on bags or binding a quilt on the machine, the majority of quilters are using white, grey, beige, and black most of the time! That means if you are a small shop – and can’t invest in a large thread rack, having a basket of these basic colors at the register will meet your customers needs until you can invest in a multitude of colors!
And, for those of you who DO have big thread racks, why not have a basket full of the top sellers at the register anyway. Some call this an impulse buy, I call it a visual reminder that they may need thread!
It’s all about the details – and here are some tips I learned from the vendors that I can’t wait to share with my students! Teachable moments like these will keep your customers coming back for more….
Julie Creuz of La Todera
Julie is the expert in three dimensional flowers in the industry. Many of her patterns are great Make and Takes for your Christmas Open Houses. Teach them how to make one – no machines required – and they will be making them for everyone on their gift list: //www.checkerdist.com/products/search?page=2&sort=score
Threads have taken on a life of their own – and the folks at Aurifil have all of the answers! When should you use a 50 weight; 40 weight; 12 weight – cotton or polyester – and why! They have it all: //www.checkerdist.com/products/search?keywords=aurifil&relatedto=
Phyllis and Mitch Meiring of In the Patches
Phyllis has taught me that packaging DOES matter – and her wools are packaged so expertly that customers just can’t resist. If you are hesitant about getting into wools, try the chunks. These assortments are created for specific holidays and seasons: //www.checkerdist.com/products/search?f_v=B397&page=1&sort=score (That is Renee – their assistant buyer sandwiched between them!)
Gudrun Erla of GE Designs
Gudrun has that unique ability to transition between Modern and Traditional so her designs appeal to everyone! In her new book, for instance, she creates a circle effect using a traditional Cathedral Window technique: //www.checkerdist.com/products/search?keywords=gudrun+erla&relatedto=
Roland Burdion of Bosal
If you aren’t stocking their pre-cut placemats in every size, you are missing sales – plain and simple. They were literally flying out the door! A set of four is less than a yard of fabric: //www.checkerdist.com/products/search?keywords=bosal&relatedto=
These vendors shared enough ideas and tips to fill an entire roster of classes and demos…..but there are more…..