Shop Hops and Shows – Part Three

Once again, a sample sells! These 5″ x 5″ x 10″ bags are the perfect way to use those novelty fabrics that just don’t seem to work in traditional quilts! The size is perfect for everyone – teachers, fellow quilters, friends who actually take the time to wear makeup…every day…

 

 

 

 

 

 

 

 

 

 

 

Display the zippers and recommended interfacings right with the pattern and fabrics. Why make them look for the basics?

When you find a pattern you like, look for other patterns by the same designer. If they are talented enough to have a best seller, there may be hidden gems yet to be discovered. In this case, check out her Sew Square bag:

 

 

 

 

 

 

 

 

 

How cute is this??? You could create the next craze!

To see our Shop Hop Guide Event Ideas and Inspiration booklet, click here

Shop Hops and Shows – Part Two

We can’t keep these Hello Pouches in stock! A bargain since the pattern has instructions for four sizes.

 

 

 

 

 

 

Once again, a sample is worth a thousand words – or in this case – patterns! But don’t make your customers search for what they need! Have the Soft and Stable; vinyl and zippers as a part of the display. Include fun fabrics.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

One half yard pack of Soft and Stable is enough to make an entire set of four pouches – and it comes prepackaged!

The vinyl comes in a roll – and should be arriving soon. Cut that into 1/3 yard cuts – after all, who wants to stand in line for something so basic?

Two of By Annie’s 30″ zippers will make a complete set so include them in the display as well.

These are also a basis for a great class. Remove the intimidation factors. Teach a machine quilting class that will be used for the bases. (This is a great way to showcase the Creative Grids Angela Walters templates). Then show how easy it is to insert zippers and sew through vinyl.

To see our Shop Hop Guide Event Ideas and Inspiration booklet, click here

Preparing for Shop Hop Season

Grab a cup of coffee.  This one doesn’t have pictures – but is a great read even if you aren’t involved in a shop hop!

Make your store a destination shop this Shop Hop season! Shop Hops are designed to bring new customers to your store. Use this opportunity to make a memorable first impression.

Curb Appeal

Remember, a first impression starts OUTSIDE the store. This has been a brutal winter.  As soon as the weather breaks, walk around the perimeter of your store – including the parking lot.  Now is the time to fill potholes, wash windows, clean out cobwebs, and pick up yard debris.  Plan any major improvements – including landscaping.

Counter Displays

Determine where your customers will be waiting in line – and display new merchandise including books, patterns, and notions.  We hope that they won’t have to wait long, but if they can look at new products or watch a demo while they are waiting, they will leave with a smile (and possibly a new favorite)!

Shop Samples

Make sure that you have the stock to support any samples hanging in the shop. If you don’t, take them down! Customers are frustrated when they see something they can’t have.  Decide now if they have outlived their usefulness and have stopped generating sales.   If the book or pattern is no longer available, it is a no-brainer.  Take it down!  Any samples that have been hanging since last year’s shop hop may also not make the cut.  But, if they have sold well and are easy to kit, just updating or moving the display may bring new life to an old favorite.

Give premium display space to those projects that can also be kitted.  Make labels for the quilts you are keeping.  Be sure to include the name & price of the book or pattern, the price of the kit, and the yardage for the backing.  If the project requires any special notions, include that too.  Pick out the fabrics now so kits can be cut whenever there is time.  Display the books, patterns, notions and kits nearby – along with possible backing fabrics – and label them as such!

Put a price tag on these samples and sell them during the shop hop.

Choosing New Projects

Now that you have done some Spring cleaning, look at the samples you are keeping.  Samples should include a diverse assortment of projects – quilts, table toppers, place mats, and purses.  Smaller projects are easy to kit and affordable.  During shop hops, these sales become impulse buys.

Choose some projects that also showcase new notions such as Creative Grids rulers.  These notions provide a learning opportunity so you can demonstrate products throughout the shop hop.

Cut Loose Press

Consider CLP patterns when choosing new projects.  These patterns are reasonably priced so they can be included in a kit or offered as a freebie when demonstrating products.  An added bonus – they are personalized with your shop name and contact information.  And at just $3.99, a counter display is like quilter’s candy!

Demonstrations

Have a demonstration area available – with seats if possible. Customers appreciate a chance to rest. This also gives you an opportunity to interact with these new, potential customers!

Have the product available and hand them around during the demo so they can see – up close and personal – what you are talking about.

Provide a Lounge

Be a gracious hostess. Turn your class room into a lounge for husbands and customers who are waiting on friends to finish shopping. Or, sit some rocking chairs by the entrance.  Nothing is more inviting.  Have some snacks and magazines available as well.  Have newsletters and class schedules available for easy reading. And, provide forms to sign up for your newsletter.

Personalize your Kits

I live in Ohio State country.  Anything I did in scarlet and gray sold out immediately.  Choosing your local team colors may be the edge you need to get the sale.

Employees

Now is the time to talk to your employees to see who will be available during the shop hop – and who is willing to work additional hours.

It is always nice to have everyone wear an apron or something else that will let new customers know who is available to help them.  Make them NOW!  Don’t wait until the last minute!

And, don’t forge….We provide the products – and you provide the smile!