Prepping for Black Friday and Small Business Saturday

This blog has two different audiences – and today I am speaking to both!  Quilters – use this holiday season to support your local quilt shop.  Quilt shops who don’t sell machines are historically not as busy this time of year because most of you have already made your gifts and are busy cooking, cleaning, decorating – you get the picture!

How can we make this a win/win for everyone?  As a shop owner, take a minute to look at your shop through your customers’ eyes.  Set up vignettes that will interest everyone!

For those of us who have friends who want to learn to quilt, why not buy them a kit? For instance, the new Stripology Squared #GE-512, ruler by Creative Grids® #CGRGE2 is a perfect companion to the book.  Add a bundle of 10″ squares to complete the package.

GE-512 CGRGE2

 

 

 

 

 

 

 

 

Go through all of the books and patterns in your store and “kit” everything that is based on fat quarters and other pre-cuts.  If they require a specific tool or ruler, include that in the display.  And, if you have a sample of it, all the better.  Bringing that sample to the forefront may have everyone looking at it with fresh eyes!

One of my favorite families who quilt buy each other a “kit” each year.  They pick out a project that they know the other will love.  Everyone has a year to finish them – and bring the finished project to the get together the following year.  Past “kits” have included a baby quilt for the sister that was going to be a first time grandmother; a collection of musical fabrics for the piano teacher – you get the idea.  And what a great tradition!  As newbies marry into the family, they are asked to join the group  – and taught how to quilt!  Talk about paying it forward!

And for that beginner?  Have a display of rotary cutters, mats, and rulers as well.  Be sure to include lots of gift certificates so they can buy a beginning class to go to with their new tools.  Be sure to include some beginning patterns such as Yellow Brick Road and kits to go with them.

RM-SG CGR24

 

 

 

 

 

 

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Have written copies of your class schedule that starts in January so they can give that as part of the gift!

Now, lets move onto stocking stuffers!  Go through all of your notions, buttons, and embellishments and make a display that is eye appealing!

Last but not least, tell your customers that you are ready for them!  Facebook is your friend!  My best idea?  Ask your customers to come in and fill out a wishlist.  Have them give you their spouses email.  Then, send their significant other an email with the items on the wishlist and prices.  Offer to get everything together and wrap it for them.  Be their one stop shop!!!  And don’t forget to ask them if they want to add a gift certificate to the order.  Believe me – they will be so thrilled they will actually be buying something that their partner wants, that they will be thanking you – and want to repeat this for other holidays!

Ready, set, go!  Wishing you all a great weekend!

Stripology Squared is in the Building

I am SOOOO excited to announce the arrival of the latest Stripology ruler by Gudrun Erla of GE Designs – Stripology Squared!  This version includes all of the features of the original Stripology Ruler plus features that will make squaring up blocks a breeze.
CGRGE2

Stripology Squared includes markings to square up half-square triangles, quarter-square triangles, and blocks in whole and half inch sizes up to 12½”.  And, since the slots are longer to accommodate larger blocks, it is the perfect choice for those of you who wanted a longer version.

An added bonus?  The weight of the ruler stabilizes the block so nothing moves – even when dealing with multiple seams.  And the smaller size is easy to manipulate – and the price point reflects the difference in size.

The Stripology Squared works perfectly when working with pre-cuts such as 10″ squares.  And in typical Gudrun fashion, she has LOTS of support for the ruler.

GE-172

GE-173 GE-174 GE-175 GE-176 GE-512

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

All of these patterns look intricate and extremely complex – until you see how simple they are when you piece simple blocks – and sub-cut them in a multitude of ways.  Every pattern is the beginning of a great class – and a great way to demonstrate the ruler.

Gudrun has also designed a fast and easy Cut Loose Press pattern ‘Wingman’, that would be a great gift with purchase of the ruler.

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And the best part???  Everything is in stock and ready to ship!  This would be a perfect choice for a twelve days of Christmas promotion.

Stripology Squared

Gudrun Erla of GE Designs has just released her third book featuring her top selling Stripology ruler – and all I can say is WOW!

GE-512

For those of you who are already fans, Stripology Squared features ten patterns that ALL use layer cakes.
In this book, Gudrun really makes this ruler sing.  Learn how to use that 10″ square imprinted on the ruler – and then take it one step further and learn how to use those angles!
With ten different patterns in multiple sizes from crib to queen/king, the hardest part will be choosing which one to make first!
Just look at some of the possibilities:

 

 

GE-512_3  GE-512_4  GE-512_1

And did I mention that it was in full color and has a special binding so it lays flat??? The Stripology ruler has become a shop staple since it’s release – and should be showcased front and center in YOUR shop!

CGRGE1Why not set up a display showing the rulers, a huge display of the pre-cuts along with the new book.  Be sure to include the previous best sellers.  And, if you would like to teach from these books, try out her Shop Planners written just for shop owners that are available for the first two books in the series.

GE508GE509 GE510 GE511

 

 

 

 





 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

These books will be arriving in our warehouse any day so order them today and set up your own display!  Why not create the Trifecta by selling the tool, the book, and the fabric?