I am reading the biography of Steve Jobs and am fascinated by his success. Some contemporaries consider him a “tweaker”. He didn’t actually invent the cell phone – he took a device that everyone owned – and improved it so much that he made the original obsolete!
That is what Creative Grids has done – they took the best ruler in the industry and made it better. I am proud to say that I am a member of that team. And, why is it better? We owe it all to you…
Every time you stopped by our booth at Market, talked to your sales rep, or talked to a designer or demonstrator and shared an idea, we wrote it down. And the results are simply amazing! The squares and rectangles that you know and love, are now even better!
But how about if you see for yourself? This is the current version:
And, this is what will start to ship next week:
The members of the design team range in age from 40 – 65. EVERYONE had to be able to read the markings – without reading glasses. The size of the Item Number was also enlarged so shop owners could read to re-order directly from the ruler. The size of the CGR logo was reduced, in many cases, so it does not obscure needed markings.
The Creative Grids Basic Range rulers have grip all around the outside edge of the ruler – and they are AMAZING – so we added it to the new version of the squares and rectangles. Two adjoining sides have dashed 1/4″ lines and 1/4″ grip. The other two sides feature 1/2″ grip, which accentuates the patented Turn-A-Round feature.
All whole numbers are black – printed on a white background. When you turn the ruler around to use the 1/2″ markings, the numbers are white – printed on a black background (and they are right side up).
White Centering Lines
There is a white horizontal and vertical line on each ruler so the center is showcased. This feature makes it easy to fussy cut squares and rectangles. Wait until you need to trim an applique block or want to fussy cut a stripe for a sashing – it is simply amazing!
That little square in the top left-hand corner is called an MS Tag. If you have an I-Phone, and scan it, you will be able to view a video demonstrating how to use the ruler. We are in the process of adding these tags to the entire line – the improvements continue….
All of the instructions and videos for the rulers are now downloadable from the Creative Grids USA website. If you forget how to use one of our rulers, a video (and written instructions if you prefer), are just a click away!
I am of an age when honesty and integrity matter. So let me tell you something that the owners and managers of Creative Grids won’t – they are the most honorable, ethical, honest people I have ever met! As a company, they have decided never to sell to chains. They want to provide shop owners with the best quality product that can only be purchased in Independent businesses. Their goal is to give quilt shops an edge and offer them a product that can’t be purchased anywhere else. They never cut corners – quality is always number one.
So, the next time you see them at Quilt Market or the Checker Open House, take a moment to thank them – integrity is alive and well – and business as usual at Creative Grids!